Power Gummies Founder & CEO Mr.Divij Bajaj is winning young Indian hearts through their hair.
Power Gummies is an over-the-counter (nonprescription) health supplement containing 10 essential vitamins along with Biotin and folic acid, available in the form of cute, yummy & chewable gummies.
The brand, Power Gummies, which he founded in March 2018 to tackle early hair loss in men and women without the use of pharmaceuticals, has thrived into a leading startup with less than 20 employees and 200% revenue growth since it’s inception.
Last we checked, Power Gummies has 225K Followers on Instagram and is endorsed by some of the top celebs, nutritionists, doctors, and models. They claim to have sold 1 Million Gummies so far and have a more than 33% loyal customer rate. Amazing, isn’t?
To understand how Power Gummies have managed to become so popular so quickly, we caught up with the man itself, Mr. Divij Bajaj, Founder & CEO of Aesthetic Nutrition Pvt. Ltd, which sells chewable dietary supplements under the brand Power Gummies.
HS: In recent years, many brands have landed with Biotin supplements in the Indian Market. How did Power Gummies manage to compete and become such a popular brand in very little time?
DB: We have worked hard to come up with a rock-solid composition for Power Gummies which shows magic results in 60-90 days!. A lot of research was done to make sure best in class ingredients of high quality are picked and packed in cute looking packaging. Our innovation got us First-mover advantage of bringing one-of-a-kind health supplement catering adult nutrition in the form of tasty, healthy and chewable gummies. Our aim was to target it as a lifestyle product, something that people don’t confuse with medicine. People generally avoid taking medicines and Power gummies provided them with a healthy alternative in the form of tasty yummy gummies that comes in super trendy packaging.
HS: Did You decided on the gummies right away or had you done some prior research?
DB: We had done a lot of prior research and pilots in the Indian as well as International market. We wanted to come up with something which people would love to consume without reminders. Our biggest challenge with the gummies was to bring it in a vegetarian format as usually world-wide gummies sold are gelatin-based, unlike Power Gummies which is pectin based and 100% vegetarian.
HS: How Did You Manage to Sell 1 Million Gummies in such a short period? Any specific marketing strategy that you would like to share with our readers?
DB: Our focus was on digital/online marketing, with an emphasis on influencer marketing. We started with Amazon Launchpad and gradually scaled our presence across all the big platforms like Nykaa, Flipkart, NetMeds, HealthKart, 1MG, etc. Before that Power Gummies Power Gummies from start has always been very popular amongst celebs, models, nutritionists on Instagram which also helped us in achieving such a wonderful sales graph. Everyone who tries Power Gummies falls in love with it immediately! And I bet you can’t resist having another after trying 1
HS: Are Your Customers Mostly Young Women?
DB: No, we have a vast pool of customer audience as the hair is a matter that affects each and every individual. Having said that the majority of our customers are women in the age category of 22-45. However, Power Gummies is gaining great popularity amongst men as well.
HS: Most Gummies available in the market have an awful amount of sugar in them, what about Power Gummies? How Much sugar does it have or is it sugar-free?
DB: Power Gummies have a negligible amount of sugar in it. You can enjoy it guilt-free.
HS: Last, but not least, does Power Gummies have any known side effects?
DB: There are no known side effects of Power Gummies. These don’t require a doctor’s prescription. However, it’s always good to consult your physician or professional health expert before starting any new supplement.
Power Gummies are 100% vegetarian, Gelatin-free and Gluten-free! These Cute & Yummy Gummies have the goodness of Biotin, Zinc, Folic acid, Iodine, Choline, Inositol, Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin B6, B5, and Vitamin B12.
These 13 essential vitamins and minerals present in Power Gummies are the mantra to your desired Hair & Nail!
Biotin: Also known as Vitamin H, it plays an important role in maintaining healthy skin, hair, and nails. If you have dull, dry or scaly skin or having hair loss, thin hair and brittle nails, you may be suffering from Biotin deficiency. Biotin is found in a small amount in many food sources such as almonds, bananas, eggs, milk. Etc.
Zinc: It is a powerful mineral. Zinc helps in reducing inflammation, boosts immune health, reduces the risk of age-related diseases and keeps your skin healthy. Zinc can be found in various food like eggs, fish, legumes, milk, etc.
Folic acid: It helps our body in creating and maintaining new cells. Folic acid is also important in treating folic acid deficiency and folic acid linked anemia. Folic acid helps in healthy growth & development of the baby in the mother’s womb. Folic acid can be found in eggs, banana, spinach, beans, etc.
Iodine: It is an essential mineral commonly found in seafood. Iodine plays a vital role in thyroid health, improving cognitive functions and in neurodevelopment functions.
Choline: It is an essential nutrient with several benefits. It is important for DNA synthesis, maintaining a healthy nervous system. It is also involved in memory, muscle movement, regulating heartbeat and other basic functions in the body. It can be found in broccoli, cauliflower, eggs, salmon, chicken liver, etc.
Inositol: It is sometimes called the “female health supplement” because it helps in maintaining a healthy menstrual cycle and hormone balance in women.
Vitamin A: It is an essential vitamin that keeps the eyes healthy, boosts the immune system, reduces the risk of acne, supports bones health, acts as an antioxidant, lowers the risk of a certain type of cancers and promotes healthy skin. It’s found in animal products like meat, chicken, fish, and milk, etc.
Vitamin C: Vitamin C is often called Super Vitamin because of its powerful antioxidant properties. It helps in fighting the cold, Reduces the Risk of Chronic Diseases, Lowers down High Blood Pressure. Fights Heart Disease reduces the risk of cardiovascular diseases and prevents several types of cancers. Vitamin C is commonly available in Citruses, Cranberry, Guava, etc.
Vitamin D: Apart from its significant role in maintaining calcium and phosphorus levels in the blood, vitamin D, in its active form calcitriol helps in maintaining healthy skin, hair, and nails. Vitamin D can be naturally found in mushrooms, salmon, egg yolk, liver, etc.
Vitamin E: It is a vital nutrient for good health. Vitamin E promotes healthy skin, hair, and nails. It Prevents skin cancer and several skin diseases. Vitamin E has powerful antioxidant properties. Vitamin E is naturally found in almonds, peanuts, hazelnuts, etc.
Vitamin B5: Apart from its role in creating RBCs and maintaining a healthy digestive tract, vitamin B5 is also known for its scalp soothing and hydration benefits in hair.
Vitamin B6: It helps in Improving Mood and Reduces the Symptoms of Depression. It promotes brain health and reduces Alzheimer’s risk. Apart from these, Vitamin B6 is a real beauty potion for the hair. It makes the hair soft, smooth and helps in retaining moisture. Vitamin B6 can be found in chicken, fish, eggs, oatmeal, etc.
Vitamin B12: It is an essential vitamin that helps in maintaining a healthy brain and nervous system. Vitamin B12 also promotes healthy hair growth by helping in the production of red blood cells, which feed body tissues & cells including the hair follicles. It is commonly found in eggs, salmon, breakfast cereals, etc.
If You seek beautiful hair, skin, and nails along with a healthy body, start adding Power Gummies to your daily diet. Two Power Gummies a day is all you need.
You Can Buy Power Gummies At PowerGummies.com, Amazon.in, Nykaa.com, FlipKart.com, HealthKart.com and other leading eCommerce portals.